Things must be going badly. Apple is notorious for its uncompromising approach, so when it starts softening its usually stringent regulations, you know something's up.
And that's exactly what it's doing with its iAd mobile advertising service, the Wall Street Journal reports. Apple is making concessions to advertisers more tempted by Google's approach, which is cheaper, and works on more devices than just one company's. The result for us app fans? We could see a lot more ads in iPhone and iPad apps.
Apple initially asked marketers to commit to at least $1m (
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